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You offer much-needed services and top-end products, and have a stellar team who can deliver the goods.
Sometimes, it’s still not enough.
Let’s be honest. We all need more leads and sales to thrive and grow our businesses. A failure to convert leads into sales can force businesses to close their doors and lay off staff.
No matter how much time and effort you put into your people, procedures, and processes, it’s all pointless without new clients. Right?
The sales process has changed dramatically in recent times. According to Forbes,
B2B customers today complete a whopping 70% of the buying process online before
ever engaging with a sales rep.
How times have changed!
And yes…producing regular content is great for driving traffic to your website and
social media. Offering white papers can help you become an authority. Sharing
e-books and guides will help educate. But in today’s crowded marketplace you need
to do more to stand out.
Despite all your efforts online, here’s the sad truth…..
Think about the last time you purchased something online for personal use. What did that look like? Did you do a quick Google search, and buy the first thing that
popped up?
Probably not.
It’s more likely that you got a recommendation of some type.
Perhaps that recommendation came word-of-mouth from a friend or colleague, but more likely it was some form of online review. It could’ve been a Google review, or a simple 5 star rating on Amazon.
With so much marketing in our faces these days, it’s hard to know which
company to trust. BUT, we’re often swayed by reviews – even if they come from complete strangers!
When it comes to more expensive products or services for our businesses, we demand even more assurances.
We want to hear from other businesses just like ours who have gone through what we’re going through. We want to see that they achieved success with
that exact product or service.
Do you offer this to your new prospects? Do those who have had a browse and are considering spending money with you know your success stories?
Source: 2018 Content Preferences Survey Report (Demand Gen)
The writing’s on the wall. When you look at the data it begs the question, “if your competitors are sharing case studies, can you really afford not to?”
A case study tells the story of your client’s success. It also highlights the critical role your products or services played in that success. The powerful aspect of a case study – the one that makes the biggest difference is this: the story is coming from your clients – not you.
This helps to build even more trust in your brand.
When you promote a case study to potential leads, you’re not directly selling them your products and services. Instead, you’re showcasing the results that real clients (people like them) have achieved, backed up with actual evidence.
This is something potential customers can relate to….
With proper story-telling, proof of results, testimonials, and quotes from satisfied clients, trust in your brand will take a sudden leap forward, giving your business a much higher chance of converting new sales. A well-written case study can tip the scales in your direction.
Based on our customers’ experience, we’d like to offer a few more reasons you should consider our case study writing service:
Have a look at some example case studies we’ve created for our clients! Discover for yourself how compelling they can be: CASE STUDY EXAMPLES
Imagine having these for your own business – what difference would that make to your sales funnel?
